Today, every company needs hundreds of algorithms. How can you build, manage and optimize them?
There is an arms race brewing in the world of intelligent algorithms that drive smarter results for users. Over the past decade, the information available to make informed decisions has grown by 100x while the relative screen size apportioned for this decision making has shrunk by a factor of 10.
One of the questions we get from savvy marketers is how does an algorithm management system like Terrain compare to personalization software vendors. After all, both types of tools are sold to marketing organizations and the tech teams that support them so they can have better, more personalized results presented to site visitors. So why would you consider one versus the other?
You don't have to look past the home page of Amazon.com to find literally dozens of algorithms, all hard at work personalizing results for you. Behind the scenes Amazon has nearly 1000 data scientists working across their sites and those experts manage uncounted thousands of algorithms.
Trust is a well-researched and considered topic. Few who have been in a trusted team or relationship doubt it’s importance – but we all know that trust does not come easily. One of my favorite frameworks for trust was developed by Joel Petersen while at the Stanford GSB and I urge you to read about it and then go get the book.
I sometimes get asked how we recruit as a startup in the Bay Area. This article is not about that, maybe next time. It did, however, make me think of career fairs and marketing messaging. . .
Frankly, the world 'algorithm' used to give me cold sweats. I'd imagine I am back in high-school calculus trying to comprehend what implicit differentiation is. Xs, Ys and integrals swirl through my head, and leave me dizzy. Maybe that's why I'm on the marketing team at Terrain Data, rather than the engineering team?
An algorithm must be seen to be believed. - Donald Knuth
For a math equation, the good-ole algorithm is getting a lot of shade recently. As a recent article in the New York Times notes, these days big data, artificial intelligence and the tech platforms that put them to work have huge influence and power. Algorithms choose the information we see when we go online, the jobs we get, the colleges to which we’re admitted and the credit cards and insurance we are issued. It goes without saying that when computers are making decisions, a lot can go wrong.
Terrain has created the world's first system for e-commerce companies that makes it easy for marketers to build, manage and optimize algorithms that drive personalized discovery.
In the final part of this blog series we explain how we help you summit your algorithm challenge. We share ways that Terrain makes optimizing algorithms easy for everyone: technical and non-technical alike.